Updated: Nov 17, 2021
Google my Business is a great must have FREE! small business tool. Set up to aid local searches for small businesses.
Whether you are searching for a local cafe, pizza takeaway, gift shop or dog groomer, or browsing maps while in a new town. Google my Business helps users to find the ideal shop or business that suits their needs.
Read on to find out more about what Google My Business is, latest news, and our top tips for success!
What is Google my Business?
Google my Business pages are FREE mini adverts for your business. A bit like the yellow pages, but so much better.
It gives you the opportunity to show all off your business details, name, address contact details, products that you sell online bookings page. There are lots of opportunities. There is a simple opportunity to increase your footfall and customer contacts. You may be disappointed to hear that your informational pages may get fewer hits but through GMB you might see more business through the door, more calls, more contacts and ultimately more conversions.
Google my Business can have SEO benefits too!
Manage and Highlight Reviews
Quality reviews are a really great way to drive traffic to your website. There is no better way to shine a light on your business than with a 5 Star review. Google reviews are easy to find and are reflected in your overall rating next to your business name. Replying to both good and bad reviews can pay dividends when other users see how dynamic the business can be in solving issues.
Appear in local listings and on Google maps
Searching a key term like "Vegetarian Restaurants" or "Mechanic Near Me" will open up a local pack on the SERP. This will include a map of results for the most notable businesses of that type in the area. This feature is very useful for local SEO as the results are highly visible on the SERP using clear imagery to show potential customers which locations are near-by. Most agencies report that GMB is the biggest factor in ranking well on Google maps and local listings.
Present info quicker than on your page.
Google my Business pages can act as a pre-homepage. Showing the searcher a list of relevant business details, before they visit your site or your location. It shows a snapshot of all of the important things about your business.
GMB insights can improve your reporting.
Show you what phrases are being searched for, how people are finding you, and what people are doing when they find your GMB page.
As we are living in a mobile-centric world, Google has followed suit and operates on a 'mobile-first' basis by giving smartphone searches the priority. This way the results on a smartphone are often on the move or dynamic such as searches for food or attractions. Having an optimised GMB profile will improve your visibility in these circumstances.
Tips to Succeed on Google My Business
Include All Your Information: Make sure every section is filled in and updated (if you move or change number!)
High-Quality Photos - Don't be shy to show off your business with crisp, clear images
Use Multiple Locations - If your business has more than one site, make a GMB for each occurrence!
Verify - As mentioned above, it important to claim and verify you own your business
Respond to Negative Reviews - I can't emphasise this more, even just acknowledging an issue will improve customer relationships.
If you're looking to create, optimise or manage your Google My Business profile, Contact Claire or take a look at my.
Getting some help setting things up HERE! I also offer Google Business Profile Management too.